Company History

Seeing a need for an organization to champion the interests of small business owners, Francis R. Carroll establishes the Small Business Service Bureau, Inc. (SBSB). SBSB is a national membership organization for small business, which provides legislative advocacy, management assistance, insurance products, and financial services at costs they can afford.
Small Business Insurance Agency (SBIA) is incorporated. SBIA is a national, full-service insurance agency, offering a diverse portfolio of insurance and financial products for both businesses and individuals.
SBIA appoints Brian K. Carroll as its general agent. Under his leadership, SBIA grows from a local insurance agency to a national full service insurance superstore.
Group Health & Benefit Administrators (GHBA) is incorporated. GHBA is a full service Third Party Administration (TPA) firm offering a diverse portfolio of qualified plan services for both businesses and individuals.
Direct Response Marketing (DRM) is incorporated. DRM integrates insurance expertise with the latest tele-application technology and systems. DRM builds successful relationships by focusing on the specific needs of the client, and supports this through superior customer service.
Taking insurance to the next level of technology, SBIA launches a dedicated website portal for brokers, which allows for the online tracking and management of insurance transactions.
The Commonwealth Health Insurance Connector Authority appoints SBSB as the sub-connector/third party administrator for the nation’s first insurance exchange.
SBIA acquires, an online insurance superstore, offering coverage from a choice of quality, top-rated insurance carriers (AM Best A+ or better).

SBSB appoints Lisa Carroll as president, overseeing the contractual relationships with health insurance and other carriers.

2010   The Commonwealth Health Insurance Connector Authority renews its contract with SBSB.
2010   SBIA acquires SterlingBridge, a name used by and a d/b/a of SBIA. It partners with brokers to provide underwriting solutions with a “white glove” approach for high net worth clients.
2011   GHBA expands its Third Party Administration services nationally and opens a new office in Boston after acquiring a division of MetLife. GHBA grows its professional network to include consultants in Worcester, Boston, Atlanta, and Chicago.
2012   GHBA expands its book of business after acquiring Mellen Benefit Advisors.
2012   GHBA partners with Vantage Financial Group, administrating Defined Contribution and Defined Benefit plans for their agency and agents across the United States.